GOOGLE IS NOW many Googles

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GOOGLE IS NOW many Googles

GOOGLE IS NOW many Googles.

Company co-founder Larry Page said in a blog post Monday that Google is reorganizing into multiple companies that will sit under a new umbrella operation called Alphabet. Core businesses—Search, YouTube, and Android—will operate semi-separately from Google’s myriad “moonshots,” including the X lab and Page’s various life science projects.

This unexpected transformation shows just how diverse the company has grown since its founding 17 years ago. Though Google began as a search company, it now dabbles in everything from smartphone operating systems to product-delivery drones to cancer-detecting wristbands. But the move also underscores that Page and his top lieutenants, including new chief financial officer Ruth Porat, are keen to prevent the moonshots from dragging down the company’s stock price and limiting its ability to attract top talent.

With Alphabet, Page can show investors that the company’s bread-and-butter businesses remain highly profitable, even if the moonshots fail to turn a profit for years on end. The upshot of Alphabet is that, beginning early next year, the company will report Google’s core earnings separately from moonshot earnings—or lack thereof, as the case may be.

“There’s the core Google business, which is very very profitable and largely funds everything else, and there’s all the new stuff, most of which won’t be profitable for years,” says tech market analyst and consultant Jack Dawson, who has no direct relationship with Google. “By splitting off all the experimental stuff, they can show how profitable the core business really is.”

The Buffett Way

In an interview with The Financial Times in October, Page said there’s no precedent for the company he wants to build. But it seems he’s taking a page or two from the most successful investor in Wall Street history: Warren Buffett, who runs the vast conglomerate Berkshire Hathaway.

Indeed, Page pointed to Buffet as someone who knows how to lead the kind of company he and Google co-founder Sergey Brin have in mind. And according to The Wall Street Journal, Page went even further in December during a meeting with top shareholders, saying Berkshire Hathaway—which spans everything from insurance to underwear to aerospace supplies—exemplifies how a large, complex company should be run. “Mr. Buffett has a cadre of CEOs running operating companies and doles out capital from the holding company to these businesses based on their performance each year,” the Journal wrote.

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